Senior Digital Marketing Manager

  August 5, 2019   

Senior Digital Marketing Manager

    Published
    August 5, 2019
    Location
    Head Office, Karachi
    Category
    Job Type
    Departments
    Marketing

    Description

    The candidate should have in-depth digital marketing experience and a passion for technology. He/she will be required to work closely with different teams to ensure consistency through all digital marketing channels, providing forward-thinking ideas to build and maintain a strong web presence. He/she would be responsible to drive all digital marketing efforts to achieve our global digital donations target.

    • Build TCF’s global digital marketing roadmap
    • Manage all digital marketing channels (e.g. TCF global websites, blogs, emails and social media) to ensure brand consistency
    • Measure ROI and KPIs and prepare budget
    • Develop specific campaigns to create and maintain high levels of customer interaction
    • Oversee our social media accounts
    • Manage and improve online content, considering SEO and Google Analytics
    • Forecast donation trends and act proactively to increase TCF’s digital donations
    • Liaise with Product, Design and Resource Mobilization teams to increase donor satisfaction through cohesive strategies
    • Stay up-to-date with digital technology developments

    Required Skills

    • Demonstrable experience in designing and implementing successful digital marketing campaigns
    • Strong understanding of how all current digital marketing channels function
    • Solid knowledge of online marketing tools and best practices
    • Hands on experience with SEO/SEM, Google Analytics and CRM software
    • Familiarity with web design
    • Excellent analytical and project management skills
    • Strong team management and communication (written and verbal) skills

    Education

    Bachelor’s degree in Marketing, Digital technologies or relevant field

    Experience

    4 to 6 Years’ relevant experience as Digital Manger
    1. Personal Information
    2. Education & Training (Most Recent ONLY)
    3. Employment Record (Present or Last Job ONLY)
    in number of years
    name of employer
    in whole numbers
    4. Upload CV
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