Senior Digital Manager

  August 5, 2019   

Senior Digital Manager

Published
August 6, 2019
Location
Head Office, Karachi
Category
Job Type
Departments
Marketing

Description

The candidate should have in-depth digital marketing experience and a passion for technology. He/she will be required to work closely with different teams to ensure consistency through all digital marketing channels, providing forward-thinking ideas to build and maintain a strong web presence. He/she would be responsible to drive all digital marketing efforts to achieve our global digital donations target.

  • Build TCF’s global digital marketing roadmap
  • Manage all digital marketing channels (e.g. TCF global websites, blogs, emails and social media) to ensure brand consistency
  • Measure ROI and KPIs and prepare budget
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast donation trends and act proactively to increase TCF’s digital donations
  • Liaise with Product, Design and Resource Mobilization teams to increase donor satisfaction through cohesive strategies
  • Stay up-to-date with digital technology developments

Required Skills

  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong understanding of how all current digital marketing channels function
  • Solid knowledge of online marketing tools and best practices
  • Hands on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Excellent analytical and project management skills
  • Strong team management and communication (written and verbal) skills

Education

Bachelor’s degree in Marketing, Digital technologies or relevant field

Experience

4 to 6 Years’ relevant experience as Digital Manger
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name of employer
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